1. Data protection at a glance
Data collection on our website
Who is responsible for the data collection on this website?
The data collected on this website is processed by the website operator. The operator’s contact details can be found in the website’s legal notice.
How do we collect your data?
Some data is collected when you provide it to us.
Other data is collected automatically by our IT systems when you visit the website. This data is primarily technical data, such as the browser and operating system you are using, or what time you accessed the page. This data is collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze how visitors use the site.
What rights do you have regarding your data?
You have the right to request information about your stored data, its origin, its recipients, and the purpose of its collection at any time and at no charge. You also have the right to request that it be rectified, erased, or that its processing be restricted. If you have further questions about this or the issue of data protection in general, you can contact us at any time using the address given in the legal notice. You may also file a complaint with the competent regulatory authorities.
Analytics and third-party tools
When visiting our website, statistical analyses may be made of your surfing behavior. This is done primarily by using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. the surfing behavior cannot be traced back to you. You can prevent this analysis from being carried out by not using certain tools.
Cookies are text files that are stored on your computer and that allow your use of the website to be analyzed. For this purpose, the information generated by the cookie about the use of this website is stored on our server. The IP address is anonymized before it is stored. Cookies remain on your device until you delete them.
Cookies are stored pursuant to Art. 6 para. 1(f) of GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize its web service and advertising.
The information generated by the cookie about the use of this website will not be passed on to third parties. Although you can adjust a setting in your browser software to prevent the storage of cookies, we would point out that if you do so, you might not be able to make full use of all the functions on this website.
- If personal data is collected, in accordance with Art. 13 GDPR, the controller shall, at the time when the personal data is obtained, provide the data subject with the following:
- the identity and contact details of the controller and, where applicable, its representative;
- the purposes of the processing for which the personal data are intended as well as the legal basis for the processing;
- where the processing is based on Art. 6 para. 1(f), the legitimate interests pursued by the controller or a third party;
- the recipients or categories of recipients of the personal data, if any, and
- where applicable, the fact that the controller intends to transfer personal data to a third country or international organization and the existence or absence of an adequacy decision by the Commission, or in the case of transfers referred to in Art. 46 or Art. 47 or Art. 49 para. 1 subpara. 2, reference to the appropriate or suitable safeguards and the means by which to obtain a copy of them or where they have been made available.
- In addition to the information referred to in para. 1, the controller shall, at the time when personal data is obtained, provide the data subject with the following further information necessary to ensure fair and transparent processing:
- the period for which the personal data will be stored or, if that is not possible, the criteria used to determine that period;
- the existence of the right to request from the controller access to and rectification or erasure of personal data or restriction of processing concerning the data subject or to object to processing as well as the right to data portability;
- where the processing is based on Art. 6 para. 1(a) or Art. 9 para. 2(a), the existence of the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal;
- the right to lodge a complaint with a supervisory authority;
- whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether the data subject is obliged to provide the personal data and of the possible consequences of failure to provide such data and
- the existence of automated decision-making, including profiling, referred to in Art. 22 para. 1 and 4 and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.
- Where the controller intends to further process the personal data for a purpose other than that for which the personal data was collected, the controller shall provide the data subject prior to that further processing with information on that other purpose and with any relevant further information as referred to in para. 2.
- Paragraphs 1, 2, and 3 shall not apply where and insofar as the data subject already has the information.
Please be advised that there may be gaps in security with regard to the transmission of data on the Internet (e.g. communication via e-mail). It is not possible to fully protect data against access by third parties.
Notice concerning the party responsible for this website
The party responsible for processing data on this website is:
Marpinger Weg 4
Managing Directors: Horst Zimmer, Dr. Andreas Bilstein
Phone: +49 6853 96199-0
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (names, e-mail addresses, etc.).
Revocation of your consent to the processing of your data
Many data processing operations are only possible with your express consent. You may revoke your consent at any time. An informal e-mail making this request is sufficient for this. The legality of the data processing carried out before consent was revoked remains unaffected by the withdrawal of consent.
The right to file complaints with competent regulatory authorities
In the event of a violation of data protection law, the data subject has the right to file a complaint with the competent regulatory authority. The competent regulatory authority in data protection matters is the State data protection officer of the state in which our company’s registered office is located. A list of data protection officers and their contact details can be found via the following link: www.bfdi.bund.de.
Right to data portability
You have the right to have data which we process automatically based on your consent or in fulfillment of a contract delivered to you or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another responsible party, this will only be done to the extent that it is technically feasible.
This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as orders or requests you send us as a site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and there is a lock symbol in your browser line.
If SSL encryption is activated, the data you transmit to us cannot be read by third parties.
Access, restriction of processing, erasure
As permitted by law, you have the right to obtain information at any time and free of charge regarding any of your personal data that is stored as well as its origin, the recipient, and the purpose for which it has been processed and, if necessary, you have the right to the rectification, restriction of processing, and erasure of said data. If you have further questions about this or the matter of personal data in general, you can contact us at any time using the address given in the legal notice.
Opposition to promotional emails
We hereby prohibit the use of the contact data published as part of the duty to publish an imprint for the purpose of sending any advertising or informational materials that we have not expressly requested. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of promotional/advertising material, e.g. as spam e-mails.
Some of the websites use “cookies”. Cookies do not damage your computer and contain no viruses. Cookies serve the purpose of making our website more user-friendly, effective, and safe. Cookies are small text files that are stored on your computer and by your browser.
Most of the cookies we use are “session cookies”, which are automatically deleted when you close the web page. Other cookies are stored on your end device until you delete them. These cookies allow us to remember your browser on your next visit to the website.
You are able to set your browser to notify you whenever a cookie is set up, to accept or reject cookies in individual cases, not to accept any cookies, and to automatically delete cookies when you close your browser. Deactivating cookies can limit the functionality of this website.
This website uses Google Analytics, a web analytics service provided by Google Inc. This is a service provided by Google Ireland Limited (“Google”), a company incorporated and operated under Irish law (registration no. 368047) with its registered office at Gordon House, 4 Barrow Street, Dublin, Ireland. Data is processed based on our legitimate interest in accordance with Art. 6 para. 1(F) GDPR (economic interests in the use of the website, optimization of the online service).
We use Google Analytics with activated IP anonymization only, meaning the IP addresses are processed in a shortened form only in order to prevent them being directly linked to a particular individual. This means that Google will truncate your IP address within of states of the European Union or other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
Information about transferring data to the USA
Our website incorporates tools, among other things, from companies based in the USA. When these tools are active, your personal data may be transferred to the US-based server of the company which owns the tool. Please note that the USA is not a third country which ensures adequate protection under the GDPR. Companies based in the US are obligated to surrender their data to security agencies and you as the data subject do not have the right to take legal action against this. It can therefore not be ruled out that US authorities (e.g. secret services) may process, analyze, and permanently store your data on their US-based servers for monitoring purposes. We have no influence over these processing activities.
On behalf of the operator of this website, Google will use the information collected to analyze your use of the website, to compile reports on website activities, and to provide to the website operator services associated with the use of the website and the Internet.
Google will not associate the IP address transmitted by your browser through Google Analytics with any other data held by Google. Although you can adjust a setting in your browser software to prevent the storage of cookies, we would point out that if you do so, you might not be able to make full use of all the functions on this website.
Furthermore, you can object to Google collecting and processing the data generated by cookies and relating to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de
Alternatively (or when using the website via a mobile browser), you can prevent the collection and processing of your data by Google Analytics via the following link (Deactivate Google Analytics). By clicking on the link, an opt-out cookie will be stored on your computer. Please note you’ll need to reconfirm the opt out via the link whenever cookies are deleted from your device.
The storage period of a user’s personal data is limited to 14 months.
Incorporating third-party services and content
On our website, we may use content or services from third-party providers to integrate their offers and services, such as videos, maps, etc. This is based on our legitimate interests (e.g. interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 para. 1(f) GDPR). The prerequisite for this is that this content detects the IP address of the users since, without an IP address, the content cannot be sent to the browser of the provider and thus cannot be displayed. We do our best to only use content whose respective provider only uses the IP address to supply the content. Third-party providers can also use pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags“ allow information, such as visitor traffic on the website pages, to be evaluated. The pseudonymous information may also be stored in cookies on the user’s device and may include, among other things, technical information about the browser and operating system, referring websites, visit times and other information about the use of our website, and it may also be linked to such information from other sources.
The following illustration offers an overview of third-party providers and their content, along with links to their privacy policies, which contain further information on the data and, as partly mentioned here, objection options (“opt-outs”):
On this website, we use the Google Maps service. This allows us to show you interactive maps directly on the website and allows you to conveniently use the map feature. By visiting the website, Google is notified that you have accessed the corresponding subpage of our website. In addition, other information will be transmitted, e.g. your IP address as a minimum. This is done regardless of whether Google provides a user account that you are logged in to or if there is no user account. When you’re logged into Google, your data will be assigned directly to your account. If you do not want Google to associate you with your profile, you must log out before activating the button. Google stores your data as user profiles and uses them for purposes of advertising, market research, and/or the customized design of its website. Such an evaluation is done in particular (even for users who are not logged in) to provide appropriate advertising and to inform other users of the social network about their activities on our website. You have the right to object to the formation of these user profiles. To exercise this right, you will need to contact Google. Google also processes your personal data in the USA.
Further information on the purpose and scope of the data collection and processing as well as objection options can be found here:
Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA,
Google Ireland Limited, Gordon House, 4 Barrow Street, Dublin, Ireland.
Server log data
The provider of the sites automatically collects and stores information in server log files, which your browser automatically sends to us. This information is:
- browser type and version
- operating system used
- referrer URL
- hostname of the accessing computer
- time of server query
- IP address
This data is not merged with other sources of data.
Data is processed based on Art. 6 para. 1(b) GDPR, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.
Use of SalesViewer® technology
This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Art. 6 para. 1(f) GDPR) in order to collect and save data for marketing, market research, and optimization purposes.
The data stored within the context of SalesViewer will be erased as soon as it is no longer required for its purpose and provided its erasure is not in conflict with any legal retention obligations.
You can object to the collection and storage of your data at any time with immediate effect for the future by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. An opt-out cookie for this website is then placed on your device. If you delete the cookies in your browser, you have to click on the link again.
Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here, the YouTube server is informed about which of our pages you have visited.
If you’re logged into your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Art. 6 para. 1(f) GDPR.
Further information about the handling of user data can be found in the data protection declaration of YouTube (Google) under: https://policies.google.com/privacy.